Advance Auto Parts acquires DieHard brand from Sears parent for $200 million

Advance Auto Parts acquires DieHard brand from Sears parent for $200 million

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The deal allows the aftermarket parts retailer to sell DieHard batteries while the parent company for Sears and Kmart gets a royalty-free license to develop, market and sell DieHard products in non-automotive segments.

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