VW bids farewell to the Beetle with New Year’s ad campaign

VW bids farewell to the Beetle with New Year’s ad campaign

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The ad campaign amounts to a sizable investment for a car that won’t be sold again. The Beetle emerged as a countercultural force in the U.S., beloved by hippies, but VW killed the model this year and the last unit rolled out of VW’s Mexico plant in July.

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