Starved of product, Fiat brand is at a crossroads

Starved of product, Fiat brand is at a crossroads

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When Fiat Chrysler presents its 2018-22 business plan June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets #8212; Europe and Brazil #8212; and is disappearing in the U.

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