Audi's Hildegard Wortmann: ‘Edutainment' needed to boost consumers' confidence in EVs
Auto July 30, 2023, 0 Comment 6Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on ‘edutainment’ about living with an EV to ease consumer apprehension about leaving combustion vehicles.
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